Chopard Watches for Sale in NYC | Diamond Source NYC
Pre-Owned & New | NYC Diamond District | ★★★★★ (448 Google Reviews)
Questions? Call (212) 730-5959 or visit 20 W 47th St, Suite 401, New York, NY
Chopard sits at the crossroads of Swiss haute horlogerie and high jewelry — a rarity in any price category. At Diamond Source NYC, we carry authenticated Chopard timepieces across all major collections. With 30+ years serving collectors in Manhattan’s Diamond District, we match discerning buyers with pieces that are as visually stunning as they are mechanically exceptional. Every Chopard we list is verified, warranted, and ready to wear.
Why Buy Chopard From Us:
Rigorous authentication — Every serial, movement & case verified. Fair pricing — Research-based, no inflated premiums. Original boxes & papers — When available. 2-year warranty — Mechanical defect coverage. Trade-ins & buybacks — Sell or upgrade your existing Chopard.
About Chopard
Founded in Sonvilier, Switzerland in 1860 by Louis-Ulysse Chopard, the brand spent its first century crafting precision pocket watches for railways and merchants. Everything changed in 1963 when the Scheufele family acquired Chopard and transformed it into one of the most glamorous names in luxury watchmaking and fine jewelry.
Today Chopard operates as one of the last truly independent family-owned luxury houses — producing both watches and jewelry entirely in-house. The brand is famous for its Cannes Film Festival presence, ethical gold sourcing (Fairmined certified), and the iconic dancing diamonds of the Happy collection. Chopard is where Swiss precision meets Parisian joie de vivre.
Chopard Collections
Happy Sport
Chopard's most beloved creation. Free-floating diamonds dance between the crystal and dial with every movement. Available in steel, gold, and diamond-set cases. Joy made tangible.
Alpine Eagle
Chopard's bold sports watch. Scratch-resistant Lucent Steel alloy, integrated bracelet, in-house movement. A statement piece for collectors who want strength and elegance in equal measure.
L.U.C
Chopard's manufacture collection named after founder Louis-Ulysse Chopard. COSC-certified movements built entirely in-house. The horological soul of the brand — understated, precise, collectible.
L'Heure du Diamant
High jewelry watchmaking at its most extravagant. Diamond-set bezels, ornamental stone dials, hand-engraved bracelets. Each piece is a wearable sculpture from Chopard's ateliers.
Happy Diamonds
The original dancing diamond concept. Freely moving diamonds trapped between two sapphire crystals. Whimsical, playful, deeply personal. Invented by Chopard in 1976 — copied by no one successfully since.
Imperiale
Regal, feminine, grand. Chopard's most elegant collection for women. Rounded case, diamond-set crown, available in rose gold and white gold. Timeless luxury with a royal sensibility.
What Makes Chopard Worth Collecting
Family owned & independent
The Scheufele family has owned Chopard since 1963. No corporate conglomerate, no compromises. Creative freedom drives genuine innovation — not quarterly earnings reports.
Fairmined ethical gold
Chopard was the first major watch brand to commit to 100% Fairmined certified gold. Ethical sourcing matters increasingly to modern collectors and adds long-term brand credibility.
Dual expertise: watches & jewelry
Few manufacturers master both disciplines. Chopard's jewelry heritage elevates every watch dial, bezel, and bracelet to a standard most watchmakers cannot match.
Cannes Film Festival icon
Official jeweler of the Cannes Film Festival since 1998. Global celebrity exposure at the world's most glamorous event sustains Chopard's cultural cachet year after year.
In-house L.U.C movements
Chopard's L.U.C calibers carry Poinçon de Genève (Geneva Seal) certification — one of the most demanding quality hallmarks in all of Swiss watchmaking.
Lucent Steel innovation
The Alpine Eagle uses Chopard's proprietary Lucent Steel alloy — harder, more scratch-resistant, and more reflective than standard stainless steel. Exclusive to Chopard worldwide.
Chopard FAQs
What is Chopard's most iconic watch?
The Happy Sport is Chopard's signature creation — instantly recognizable from its freely floating diamonds between the crystal and dial. Invented in 1993, it broke every rule of what a luxury watch could be. It remains Chopard's best-selling and most collected model worldwide.
What is the difference between Happy Sport and Alpine Eagle?
Happy Sport is Chopard's jewelry-forward watch — playful, feminine, diamond-focused. Alpine Eagle is Chopard's serious sports watch — bold, technical, unisex. They serve different collectors with very different aesthetics but share the same exceptional quality.
What is the L.U.C collection?
L.U.C stands for Louis-Ulysse Chopard — the brand's founder. It's Chopard's pure watchmaking line featuring COSC-certified in-house movements, Geneva Seal certification, and understated designs built for collectors who prioritize movement quality above all else.
Are Chopard watches a good investment?
Chopard holds value well, particularly diamond-set pieces and L.U.C manufacture models. Happy Sport in gold and diamond variants have shown strong secondary market performance. As an independent family-owned house with genuine dual expertise, Chopard occupies a unique and defensible position in the luxury market.
How do I authenticate a Chopard?
We examine serial numbers, movement finishing, case hallmarks, diamond quality and setting, and bracelet construction. Our 30+ years in the Diamond District means we evaluate Chopard with the same gemological precision we apply to fine jewelry — no other dealer offers that combination.
Can I sell my Chopard to Diamond Source NYC?
Absolutely. We purchase pre-owned Chopard watches and jewelry pieces at fair market rates. Our in-house gemologists assess diamond quality alongside movement condition for a complete valuation. Call (212) 730-5959 to discuss your piece.
Shop Other Luxury Watch Brands
Discover Your Chopard Today
Jewelry meets horology. Authenticated pieces, 30+ years expertise, 2-year warranty. Diamond District NYC.
Mon–Fri 10am–6pm EST · 20 W 47th St, Suite 401, New York, NY 10036