EXCELLENT  
  
 Based on 468 reviews 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google  
 
  
 
 
 julio collazos 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Amazing work on my engagement ring very friendly service. Ty for the work
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Jessica Jones 
 
 
 
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I had a wonderful experience selling my jewelry!  The entire process was easy, professional, and stress freeI felt comfortable throughout the whole experience and was very happy with the offer I received . Everyone was friendly, honest, and knowledgeable. I would definitely recommend them to anyone looking to sell their jewelry. I will absolutely be back!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 K Price 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Great experience! Igor is very knowledgeable about his products. Fast, secure delivery.  I am now a customer for life.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 John Costello 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Buying an expensive watch online is scary considering the extensive network of scammers out there. I took every precaution I could before I purchased a Rolex from Igor at Diamond Source NYC. All said and done, Igor did everything he promised. He is honest, responsive and very respectful. Upon receipt of the watch it was exactly as described. Beautiful, unworn and 100% authentic. This guy can find anything you’re looking for. Thanks Igor.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Deborah Chang 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Took a good amount of time to assess what I had and gave me top dollar matching and exceeding another estimate. They even allowed me to watch them count the cash given to me. I would come back to work with them again.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Jeruel Trinidad 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
My overall experience in my first ever purchase of a luxury watch from Diamond Source NYC is nothing but a thrilling and exemplary experience. From inquiry to shipping, Igor has been outstanding in helping me from video inspection of the watch to next day shipping to my address. Most of all, I received a lovely watch, excellent like-new condition , excellent packing, and the watch itself is truly authentic complete with box and papers.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Joseph Dalto 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Igor is a good guy and has good business. If you want a watch this is the place to go to.. talked with multiple people to source a watch I wanted and he took care of me and was able to be competitive to everyone else’s prices. He is in it for the long term relationship opposed to trying to make the most off of someone initially. He’s earned a long term customer for life and will be getting every future watch from him. Look forward to growing the collection and having someone I know will not take advantage and will get me the best piece for the best price!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Anelisa San Lorenzo 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Igor is the best jeweler in nyc!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Jason Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Outstanding Shop!  Purchased a custom luxury watch and it was seamless.  Igor's the man...quick sourcing, great communication and impeccable quality. I highly recommend these guys.
  
 
  
 
 
 
   
 
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Custom Rolex Watches in New York City
A custom Rolex is the ultimate expression of personal style. Diamond Source NYC offers modified Rolex watches built on authentic factory movements. Every custom piece in our collection starts with a genuine Rolex reference. Modifications are applied with precision and care to preserve the watch’s core integrity.

The most requested custom modification is a diamond bezel upgrade. A full diamond pave bezel dramatically transforms the look of a Submariner or Datejust. Our team also carries custom Rolex pieces with factory dials swapped for diamond-set alternatives. Custom Arabic numeral dials, black varnish dials, and MOP dials are among the most popular options.

Popular Custom Rolex Models
We stock custom versions across the full Rolex lineup. Browse all Rolex collections by model below:
Rolex Submariner Rolex Daytona Rolex Datejust Rolex GMT-Master II Rolex Day-Date Rolex Explorer Rolex Sea-Dweller Rolex Yacht-Master Rolex Milgauss Rolex Air-King View All Rolex Watches

Why Buy a Custom Rolex in NYC?
New York City’s Diamond District is the best place to source modified luxury timepieces. Diamond Source NYC has operated at 20 W 47th Street for 30+ years. Our buyers and specialists authenticate every piece before it enters inventory. Custom Rolex watches are inspected for movement condition, modification quality, and originality of components.

We serve clients buying, selling, and trading custom Rolex watches daily. If you own a custom Rolex you want to sell, visit our sell luxury watches NYC page or call us directly. We also provide expert watch appraisals and luxury watch loans for custom and standard Rolex pieces alike.
Explore our broader diamond bezel watches collection and black PVD luxury watches for more custom options across all brands.

Looking for a Custom Rolex in NYC?
Visit us at 20 W 47th Street, Suite 401 • Mon–Fri 10am–6pm EST • 448+ Google Reviews
Call (212) 730-5959