The Everose Advantage: A Proprietary 18ct Alloy
To preserve the beauty of its pink gold watches, Rolex created and patented its own 18ct pink gold alloy: Everose gold. Introduced in 2005, this alloy includes a touch of platinum to lock in the copper content, preventing the gold from losing its reddish tint over time or when exposed to chlorine and salt water. The Reference 278285 benefits from this metallurgical innovation, maintaining its unique, high-luster radiance even after decades of wear. The entire watch is polished to a mirror finish, highlighting the smooth, fluid lines of the 31mm case architecture.
The Refined Fluted Bezel
The 278285 features the iconic Rolex fluted bezel, rendered here in solid 18ct Everose gold. This design element serves as a signature of the Datejust collection, designed to reflect light with every movement of the wrist. The precision-cut facets of the bezel create a shimmering effect that frames the dial perfectly. For the collector who desires a more brilliant look, this reference is also available with a diamond-set bezel, featuring hand-selected stones that elevate the timepiece into the realm of high jewelry.
Advanced Precision: Calibre 2236
Behind the elegant Everose exterior lies a powerhouse of horological technology. The 278285 is powered by the Calibre 2236, a self-winding movement entirely developed and manufactured by Rolex. It features the Syloxi hairspring in silicon, which provides exceptional resistance to magnetic fields and shocks. This movement is a COSC-certified chronometer that undergoes further "Superlative" testing by Rolex to ensure a precision of -2/+2 seconds per day. With its high-performance Paraflex shock absorbers and a 55-hour power reserve, the 278285 is as robust as it is beautiful.
Distinctive Dials and the President Bracelet
As a solid precious metal model, the Datejust 278285 is most frequently paired with the legendary President bracelet. Characterized by its semi-circular three-piece links, this bracelet provides unparalleled comfort and a seamless integration with the case. To complement the pink hues of the Everose gold, Rolex offers a variety of stunning dials for this reference, including "Sundust" sunray finishes, chocolate brown, and slate. Many of these configurations feature diamond-set Roman numerals or hour markers, further enhancing the luxury profile of the watch.
Secure Your Everose Datejust in New York City
Diamond Source NYC is the premier destination for high-end Rolex timepieces in Manhattan. We understand that purchasing a solid 18ct gold watch like the 278285 is a milestone occasion. Our expert team is here to assist you in finding the perfect configuration, whether you are seeking a new model or a certified pre-owned piece with original box and papers. We invite you to experience the weight, warmth, and prestige of the Everose Datejust 31 in person at our New York office, where authenticity and client satisfaction are our highest priorities.